User blog:Sim533/Funcom's Newsletter: Rock Star Promotion

A newsletter from Funcom was this morning in my mailbox.

"LEGO Minifigures Online has just been greatly improved. The game now has an all new story told by a narrator, talking characters, improved content, special in-game events and much more!

The game is no longer free-to-play. If you want to continue playing the game, you can pay once to buy the full game and get access to all of its content (iOS and Android users buy each world separately). All your progress has been saved, so you can pick up where you left off!

As a player of LEGO Minifigures Online we wish to give you a special offer: Buy the game and use the special key below within two weeks to play the awesome Rock Star Minifigure and blast your enemies with epic power chords!"

So, Funcom is trying to get new players by promotions.