User blog:Sim533/Funcom's Q2 Report

Today there was quite early in the morning a new quarter presentation and report from Funcom for Q2. That's an event for investors to ensure that they invest further by telling them all the news about the company.

If you're interested in reading it all: http://www.funcom.com/investors/funcoms_second_quarter_financial_report_for_2015

And if you're not, here are the bullet points regarding LMO:
 * LMO was launched as a buy-to-play, but revenues are lower than expected.
 * Interest for the game from game meida was lower than expected - possibly because the was already available on PC and MAC for almost a year.
 * Press reviews scores were lower than anticipated by above expectations on iOS.
 * S14 will be integrated into LMO in September. As usual, each minifigure that is bought in real life will have a code to play immediately with it in-game, but minifigures will also be available in-game for purchase and play.
 * The Monster Trials are coming in addition to the S14 release.
 * A free promotion for the initial install (Pirate World) will be started on iOS. There will also be a discount campaign on Steam and playminifigures.com for PC, Mac and Linux.
 * Funcom and Intel are working on a series of short, funny and shareable videos built around LEGO Minifigures Online and the Intel hardware, and these are planned to go live in September.

Funcom has investigated what could be the cause of low revenues and the low conversion from visits to purchase.
 * They mention that other LEGO games are tied to stronger and more popular products like LEGO Star Wars, The Hobbit, Marvel, Jurassic Park and others.
 * The target audience (age 7-12) is a challenge related to the purchasing ability.
 * The game has already been launched as free-to-play last year and many of the potential customers may already have played the game.
 * Negative press reviews and poor user reviews on Steam and other websites.