User blog comment:Sim533/Medieval World Preview out/@comment-2233791-20140528063850

Most important points of the report from today: -The development of the licensed LEGO® Minifigures Online game went according to plan and reached all major milestones. -The development of the game is on schedule for Open Beta in June 2014 -A brand new tablet friendly user interface was delivered during 1Q and is currently being iterated and made ready for open beta -In May the Company invited children from the target group to Funcom Oslo’s office to perform several focus tests on the game (In general the kids in the focus tests have given positive feedback on their first impressions of the game, and confirmed several of the key elements of the game, including collection aspects, variety of mini-figures and the action-oriented combat) Expectations Open Beta -Launch in select markets initially with more territories and languages being added in later stages of Open Beta -Initial business model assumptions implemented, to be iterated and optimized throughout Open Beta and launch phase -Launch phase for LEGO Minifigures Online covers the period from Open Beta launch to Commercial launch in fall 2014 and six months succeeding that -The Open Beta version will offer a lot of content, with more content and features being added continiously throughout the launch phase and beyond - Included in the game for Open Beta are : --Three rich and fully populated LEGO worlds to explore --More than 30 various minifigures to collect, each one with unique abilities to unlock and develop --Full integration with LEGO ID log-in and account system --A brand new render engine, optimized for cross-platform play --Parent and safety features in full COPPA compliance Free to Play -The current strategy is to launch this game as a “free to play” game in Open beta in June 2014 -What defines a game in the ”Free to play” space is the free entrance to the game where you can play the whole game, or parts of it, for free. -The Company will for LEGO® Minifigures Online continuously evaluate different business mechanics in the “free to play” segment and change according to market needs. -Typically a game in the ”Free to play” space will start soft with focused marketing in limited markets while constantly tweaking and even changing game and business mechanics for months and years after commercial launch -Revenues will typically follow the same trend, starting soft for then to be grown constantly as the game evolves over months and years -The Company strongly advises investors to seek more information about the game industry in general and the ”Free to play” space in terms of revenue expectations in particular